Creative by nature.
Driven by design.

10+ Years Operations & Project Management
Systems & Processes | Brand Strategy & Creative Direction

01

High-level business strategy

Performed end-to-end project management and business strategy for a global digital membership platform.

petite power website

02

Hands-on project management

Owned member experience across support, community, and delivery teams.

video production

03

Creative content marketing

Designed and executed social media and email marketing through strategic brand alignment.

media deck

Resumé

Director of Operations | Petite PWR | 2024-2026
Performed end-to-end operations for a digital membership and services delivery platform supporting systems, workflows, and a global team of contractors.

  • Owned end-to-end content and delivery for an international remote team delivering a service-based membership platform.

  • Standardized the member lifecycle, reducing cancellations and improving member satisfaction and retention.

  • Designed and implemented systems, contracts and playbooks to streamline delivery.

  • Designed and implemented dispute and cancellation workflows that protected at-risk revenue.

  • Led contractor team for execution across content and delivery.

Project Manager, Customer Experience | Petite PWR | 2022-2024
Managed member experience and supported content, marketing and launch strategy

  • Owned member experience across support, community, and delivery teams.

  • Designed and executed social media and email marketing as well as community moderation.

  • Built the cancellations and dispute resolution policy and process.

  • Coordinated with the CEO on product launch plan and execution, team management and long term strategy. 

Principal, Creative Project Management | Hamsa Studio | 2015-2023
Consulting for service-based businesses across real estate and retail to improve workflows and content through enhanced brand strategy.

  • Built operational infrastructure for service based business in real estate and retail.

  • Designed and maintained systems for client data and marketing content.

  • Implemented automations to standardize handoffs, improve quality and support a streamlined process for clients and their teams.

  • Managed vendors/contractors and production timelines.

  • Maintained all digital assets to keep delivery reliable and consistent.

Principal, Real Estate Advisor | Ariela Sarah Realty | 2016-2021

  • Managed luxury residential transactions, including marketing and client relations.

  • Coordinated cross-functional teams including photographers, designers, contractors, and marketing partners to deliver high-quality property launches.

  • Managed staging, photography, and digital marketing efforts.

  • Maintained contracts and compliance requirements.


Education

University of Miami BFA Multimedia Communications
Baruch College Zicklin School of Business Summer Advisory


Systems Expertise

Organization Google Workspace Office Suite
Project Management ClickUp Asana Notion
Workflow Sheets/Excel Zapier Calendly
Revenue Quickbooks WooCommerce Stripe
Marketing HubSpot Keap/Infusionsoft
Website WordPress Squarespace Shopify
Creative Figma Canva Adobe