Operations leader with 15+ years executing strategy to grow revenue
and retention for B2C brands

Business strategy

I bring strategic thinking, a sense of ownership, and strong follow-through to every project.

Project management

I create structure, and clarity across complex projects to lead teams efficiently and effectively.

Content delivery

I lead content delivery with a sharp eye for execution, timing, and customer experience.

Resumé

LinkedIn

Director of Operations
Petite Power
2024-2026

  • Directed end-to-end delivery with an international team of contractors supporting a digital membership service platform.

  • Streamlined the member lifecycle to create a more consistent customer experience as membership grew from 1,000 to 3,000 members and annual revenue increased from $800K to $1.5M over two years.

  • Executed monthly high-ticket service launches across marketing, sales, and delivery to support a seamless member experience from conversion through onboarding.

  • Created a cancellation and dispute workflow that protected at-risk revenue and improved resolution handling to reduce cancellations and disputes by 90%.

Manager, Customer Experience
Petite Power
2022-2024

  • Managed customer experience across support, community, and delivery functions to improve consistency across the member journey.

  • Executed email, social, and community initiatives to support engagement, launches, and ongoing member communication.

  • Partnered with key stakeholders and C-suite executives on launch planning, cross-functional execution, team coordination, and strategic initiatives.

Principal, Branding and Marketing Agency
Hamsa Studio
2013-2024

  • Consulted with B2C brands to clarify brand identity, sharpen messaging, and improve consistency across digital channels.

  • Projects included social media, email marketing, customer support processes, brand strategy, and revenue operations.

Principal, Residential Real Estate Marketing
Ariela Sarah Realty
2016-2021

  • High-touch client relationship management for luxury residential property sales.

  • Coordinated contractors to deliver promotional content across digital and print channels.

Education

University of Miami
Bachelor of Fine Arts In Multimedia Design and Visual Communications

Baruch College, Zicklin School of Business
Business and Marketing Graduate Coursework

Tools and Platforms

Adobe Creative Cloud, Ai integration, Asana, Canva, ClickUp, Excel/Sheets, Figma, Google Workspace, HubSpot, HTML/CSS, Keap/Infusionsoft, Outlook, Notion, QuickBooks, Shopify, Slack, Squarespace, Stripe, WebinarJam, WooCommerce, WordPress, Zapier, Zoom